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Establish Constancy of Purpose
(raison d'etre) -- Long-term oriented goals for all parts of the firm
including all departments and employee levels.
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Improve Constantly and Forever
Every System of Production and Service--view problems as possibilities
using the continuous review, PDCA 'Deming cycle.' (Japanese,
Kaizen)
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Eliminate Numerical Goals and
Quotas including Management by Objective (MBO) --this point all but
eliminates mid-level management operations, the basis for Fordist/Taylorist
standardization and control of workers, quality and defect quotas. (Japanese
Just In Time (JIT) and Total Quality Management (TQM).
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Drive out Fear So That
Everyone May Work Effectively for the Company--enable and reward people
for active contributions to the firm. (Japanese 'lifelong commitment' to
'core' workers.)
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Institute Leadership--help
and coach people to manage their machine processes better to produce quality
(no waste) not overwork.
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End Practice of Awarding
Business Largely on the Basis of Price--cultivate lasting JIT
relationships with a single supplier who will follow the same quality
standards, SPC
methods.
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Break Down the Barriers
Between Departments--employees should experience every kind of work in the
company to understand how each part of the production process inter-relates.
The standardized job descriptions and department hierarchies of American
Scientific management are the antithesis to this objective.
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Institute
Training on the Job--lifelong training for core employees,
multi-disciplinary teams, quality circles, and study groups in the workplace.
(Japanese Quality Circles.)
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Eliminate the Annual Rating or
Merit System--seniority is a fairer gauge to determine pay scale because
workers generally have the same ability; ratings should be based on group
performance, or long-term, process-oriented portfolios.
-
. Institute a Vigorous Program
of Education and Self Improvement--pride and ' joy' in work requires
constant opportunities for education and training; this also requires a
'mutual covenant' between worker and employer so that meaningful work will be
given and responsibility will be taken. Again this view of labor is
antithetical to the traditional view of labor as a standardized 'factor' of
production.
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. Eliminate Slogans and
Exhortations--slogans merely aggravate relations. Deming assumes that
American workers would take the slogans as being insincere.
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. Cease Dependence on Mass
Inspection--if workers are given the SPC tools for quality control,
inspection is unnecessary and JIT production becomes more possible.
-
. Adopt the New Philosophy--total
comitment to continuous improvement, or kaizen, from
marketing to manufacturing is essential to improve quality, anticipate new
products, and gain market share.
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. Create a Structure in Top
Management to Accomplish the Transformation--management reviews focused
solely on Quality Circle reports and their proposals for improvement;
national organizations and standards promoting the transformation should form
the basis for action in this structure.